Sweat & Shred Results Wellness Lifestyle Commercial Campaign for Social Media
RWL is a leading online wellness platform with a powerful social media presence. Our videos for RWL are an example of the short-form social media content that’s become a core part of our branded offering.
The client really wanted to do split testing, so we ended up cutting various versions - some with different text they'd written, some with user generated content etc. Unfortunately that took up quite a bit of the post production budget rather than spending it on improving the edit.
Shooting Director & Editor: Louis Giles, Camera Operator: Tim Russell, Motion Graphics: Alexis Poles